Based in Manly, Whangaparāoa — serving Auckland businesses

Web design Auckland for businesses
that want better enquiries

Professional website design and development for Auckland businesses that want to look established, earn trust and generate clearer enquiries. Built by a developer, not a template tool — and you work directly with the person building your site.

Send an enquiry Call 027 326 4715

From $1,500  ·  Most projects $2,000–$5,000  ·  Response within one business day

Web Design Development Mobile-first Enquiry & Booking Forms Stripe Payments SEO Foundations
Location

Based in Manly, Whangaparāoa. Working with businesses across the Hibiscus Coast, North Shore, Auckland CBD, West Auckland, and the wider region.

Direct access

You deal with one person — the developer who designs and builds your website. No account managers, no overseas teams, no message-passing.

Local meetings

Available for on-site or local meetings for Hibiscus Coast and North Shore clients where that's useful. Otherwise the process works well remotely.

Selected work

Recent website projects

Website design across distinct business models — from premium local services to technology products — built around clear positioning, customer trust and meaningful action.

Consumer Website · Luxury food & events · Whangaparāoa

Ruby Cakes Boutique

A premium website for a bespoke cake maker specialising in weddings and celebrations, based in Whangaparāoa. Designed to showcase the portfolio and guide visitors through to a tailored wedding enquiry.

Ruby Cakes Boutique website by Razors Edge Systems — homepage showing a full-bleed hero photograph of a tiered wedding cake with floral decoration, site navigation and a gallery of celebration cakes below
Ruby Cakes Boutique website by Razors Edge Systems displayed across three mobile phone screens showing the homepage hero, bespoke wedding cakes navigation, and the founder's about section
Ruby Cakes Boutique wedding cake enquiry form by Razors Edge Systems with fields for event date, venue, guest count, preferred cake structure and a description of the customer's vision
Built
Custom website design Mobile-first presentation Portfolio gallery Wedding enquiry form Event details capture
Product Website · Fitness Technology · iOS & Android

GoodLift

A dedicated product website for GoodLift, a strength-training app available on iOS and Android. The site explains a technically detailed training system through a clear Plan, Record, Progress journey, shows the product in use, presents membership pricing, answers common questions and guides visitors directly to the App Store or Google Play.

View the live GoodLift website
GoodLift product website homepage promoting the iOS and Android strength training app
Responsive mobile view of the GoodLift strength training app website
GoodLift website explaining workout planning, recording and progression features
Built
Custom product website Mobile-first responsive design App Store and Google Play conversion Feature-led product storytelling Membership pricing Product screenshots FAQ and support content Privacy, terms and account deletion
Service Website · Personal Training & Online Coaching

Personal Training Website

A conversion-focused website for a specialist personal training and online coaching brand. The site presents coaching offers clearly, builds trust through credentials and transformation proof, and guides visitors toward enquiry and application pathways across desktop and mobile.

View the live personal training website
Personal training website homepage showing coaching positioning, call-to-action buttons and transformation-focused service messaging
Responsive mobile view of the personal training website
Personal training website section explaining coaching options, pricing and what is included with online coaching
Built
Custom service website Mobile-first responsive design Coaching offer structure Transformation proof Local SEO foundations Enquiry pathway Pricing and service pages Trust and credential positioning
"Richard built my website for my custom cake company and did an amazing job! He was efficient, high quality and the integration of the shop-front was perfect for my customers! The aftercare was great for updates and he's also handling my SEO which has been a game changer for my Google ratings! Highly recommend for someone who are cares about the success of your business"
Ruby Cain — Ruby Cakes Boutique
What you get

Everything needed to launch with confidence

Every project is built and delivered by one person who understands the full picture — no handoffs, no gaps between design and development.

Custom design

Designed to match your business — not a theme. Fully responsive across desktop, tablet and mobile.

Service pages

Structured to explain what you do clearly — and to help Google understand your business and service areas.

Enquiry form

A contact or enquiry form that captures the right information and delivers notifications directly to your inbox.

SEO foundations

Technical SEO included: correct headings, meta data, schema markup, fast load times and mobile-first structure that Google can read.

Mobile-first build

Built to work on the device most of your customers are using when they search for you — fast, readable and easy to navigate.

Post-launch support

Content updates, technical changes, new features and system expansions are available after launch — agreed as part of the project.

Why work with us

You deal with the person building it

Razors Edge Systems is a technical software and automation studio based on the Hibiscus Coast. Website work sits alongside booking systems, custom software, and integrations — which means the developer building your site understands how it might need to grow.

Work directly with the developer building your website

No account manager passing messages between you and someone else. The person you speak to is the person who writes the code and makes decisions.

Built to work, not just look good

The structure of each page is designed around how customers make decisions — so the website does useful work for your business, not just satisfies a checklist.

Scales when you're ready

Websites are built so they can expand into booking systems, payment collection, integrations, and custom software as the business grows — without a full rebuild.

Local and available

Based on the Hibiscus Coast. Available for local meetings with Hibiscus Coast and North Shore clients. Otherwise the process works well over phone and email.

Investment

Transparent pricing

Quoted per project after a brief conversation. Pricing depends on what you need — the numbers below represent real project ranges.

Starting point
From $1,500

A straightforward business website — homepage, service pages, contact form, mobile-optimised, with SEO foundations. Right for businesses with a clear, focused offering.

  • Custom design & development
  • Homepage + service pages
  • Contact or enquiry form
  • Mobile responsive
  • Technical SEO foundations
Discuss your project
Most complete projects
$2,000–$5,000

The typical range for a complete business website with multiple service areas, a structured enquiry process, gallery or portfolio, and solid SEO groundwork. May include booking or payment features.

  • Everything in the starting point
  • Multiple service or location pages
  • Portfolio or gallery section
  • Booking or payment integration
  • Google Business integration-ready
  • Post-launch support included
Discuss your project

All prices are in NZD and exclude GST. Final quote provided after scoping — no obligation.

Beyond the website

Need more than a website?

Some Auckland businesses need the website to do more — take prepaid bookings, route jobs to the right tradesperson, or connect to the systems that run the business. That's custom software, and it's built by the same developer.

Mr Walker · Multi-trade booking & dispatch

Prepaid booking that routes to the right tradesperson

A prepaid booking system for an Auckland electrical, plumbing and gas-fitting business — trade and arrival-window selection, geographic dispatch routing, automated confirmations and after-hours on-call alerts.

Golds Electrical · Prepaid booking

Bookings that flow straight into job management

A prepaid automated booking system for an Auckland electrical business — service address and photo capture, calendar availability, Stripe payment, and bookings routed directly into job-management software.

Explore custom software & business automation
Common questions

Auckland web design FAQ

What's included in the price?

Design, development, mobile optimisation, technical SEO foundations, service pages, a contact or enquiry form with email notification, and a structured layout built around how your customers make decisions. Most projects are $2,000–$5,000 all-in. Starting from $1,500 for a focused business site.

How long does a website take from start to launch?

Most small-business websites take four to eight weeks from briefing to launch. This depends largely on how quickly content and feedback are exchanged. We agree a realistic timeline during scoping so there are no surprises.

Do you work with trades and service businesses?

Yes. Trades, contractors, electricians, plumbers, professional services, hospitality and food businesses are all well-suited. If your business relies on customers finding you and getting in touch — or on prepaid bookings and appointments — a well-built website makes a real difference. The booking systems shown above were built for exactly these kinds of businesses.

Can I call you to talk it through first?

Yes. Call or text 027 326 4715 — you'll reach the developer directly. No call centre, no account manager. For Hibiscus Coast and North Shore clients, a local meeting is available where that's useful.

Will my website show up on Google?

Every website is built with technical SEO foundations in place: clean HTML structure, correct headings, meta data, schema markup, mobile responsiveness, and fast load times. We also structure content to support how Google reads local business pages. Ongoing SEO work is a separate engagement, but the technical groundwork is always included.

Start the conversation

Get a quote for your Auckland website

Tell us about your business and what you need the website to do. We'll respond within one business day with a considered reply — not a generic proposal.

Phone 027 326 4715
Email hello@razorsedgesystems.com
Location Manly, Whangaparāoa, Auckland
Response Within one business day

Website enquiry — Auckland

No commitment required. We respond within one business day.