Based in Manly, Whangaparāoa, Auckland — serving Auckland and businesses across New Zealand

Custom software, business automation
and websites built for growth

Razors Edge Systems designs and builds custom software, workflow automation, web applications and professional websites — engineered around how your business actually operates, to reduce manual work and generate clearer enquiries.

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What we build

Four ways we help businesses grow

Custom software and automation for businesses with operational complexity, and professional websites for service providers and product brands. Every engagement is scoped around a specific commercial outcome.

Custom Software Development

Custom software development

Custom business software built around the way your company actually works — booking and dispatch platforms, quoting tools, client portals, job tracking and internal systems that remove manual admin from complex operations.

  • Online booking and payment platforms
  • Job and dispatch management systems
  • Client portals and internal dashboards
  • Quoting, invoicing and reporting tools
Custom software development
Business Automation

Business & workflow automation

Connecting the tools and steps your business runs on — so customer intake, scheduling, payment and operational workflows happen automatically instead of through manual data entry and repeated admin.

  • Workflow and process automation
  • System and API integrations
  • Automated notifications and confirmations
  • Removing duplicate manual data entry
Business automation
Web Design & Development

Web design and development

Professional, conversion-focused websites for service businesses and product brands — built to look established, earn trust and generate clearer enquiries. Fast, mobile-first and structured for search visibility.

  • Custom website design and development
  • Mobile-first, fast-loading builds
  • Enquiry and booking forms
  • Technical SEO foundations
Web design and development
Mobile & Web Applications

Mobile and web applications

Cross-platform mobile and web applications with user accounts, data tracking, subscriptions and the logic behind them — production apps built for iOS and Android as well as the browser.

  • iOS and Android apps (Flutter)
  • Web applications and portals
  • User accounts and authentication
  • Subscriptions and in-app purchases
Mobile & web apps
Example systems

The kinds of systems we build

These are representative examples of the type of software, applications and web systems we design and build. Every engagement is custom-scoped to your specific business context.

Trades & Field Services

Booking & Dispatch Platform

Online booking with payment collection, job management, automated dispatch recommendations, vehicle and team scheduling, and a customer-facing booking interface.

Custom frontend Supabase PostgreSQL Stripe
Service & Fitness Businesses

Membership & Scheduling System

Member portal, class or session booking, recurring subscription billing, automated reminders and waitlist management — replacing manual spreadsheets and admin overhead.

Custom web app Supabase Stripe Subscriptions
Professional Services

Client Portal & Project Dashboard

A secure client-facing portal for project status, document delivery, invoice management, and communication — eliminating email chains and improving client experience.

Custom interface Supabase Auth PostgreSQL
Mobile Applications

iOS & Android Application

A cross-platform mobile app built with Flutter — user accounts and authentication, data tracking and history, subscriptions and in-app purchases, delivered to both the App Store and Google Play.

Flutter iOS & Android Authentication Subscriptions
Service Businesses

Quoting & Job Management Tool

Digital quoting system with job status tracking, customer communication automation, invoice generation, and reporting — structured around how your business actually operates.

Web application Supabase PDF generation
Lead-Focused Businesses

High-Converting Business Website

SEO-structured, mobile-optimised website built around specific conversion goals — clear service positioning, strong calls to action, and local search visibility for NZ markets.

HTML / CSS / JS Firebase Hosting SEO-optimised
Who we work with

Businesses where digital systems create real leverage

We focus on businesses where the right software, automation or website produces outsized commercial impact — more throughput, less overhead, stronger customer experience.

Operational Complexity

Businesses Running on Manual Processes

Any business managing jobs, teams, bookings, or customer workflows manually — where replacing spreadsheets and phone calls with a custom system directly increases revenue and capacity.

Trades & Field Services

Electrical, Plumbing & HVAC Contractors

High job volume, dispatch bottlenecks, manual quoting, and phone-based booking — all problems that a well-built operational system eliminates, increasing throughput without increasing headcount.

Field Operations

Pest Control, Cleaning & Field Service Operators

Recurring scheduling, workforce coordination, customer management, and repeat job logistics — where operational software replaces fragmented tools and recovers significant admin time.

Service & Fitness

Fitness Studios & Health Operators

Membership businesses managing recurring bookings, class schedules, and client retention — where a well-built system replaces fragmented tools and reduces manual effort.

Professional & Service SMBs

Service Businesses & Consultants

Service providers and consultants who need a professional website that earns trust and generates clearer enquiries — and the option to grow it into booking, payment and operational systems later.

Product & App Founders

Founders Building a Product or App

Founders who need a real production application built — iOS and Android apps with accounts, subscriptions and data logic, plus the web platform around them.

Why Razors Edge Systems

Systems thinking, not agency work

Most agencies stop at the deliverable. We think in systems — how your digital infrastructure fits together, how it performs under real operational load, and where automation creates the most commercial leverage.

01

Full-Stack Development Capability

We design and build both customer-facing interfaces and the backend systems behind them — databases, APIs, integrations, automation logic. No handing off to third parties for the hard parts.

02

Business-Outcome Oriented

Every project is scoped around a measurable business result — more bookings, lower admin cost, better conversion. We don't build for aesthetics; we build for commercial performance.

03

Operational Domain Expertise

We understand the operational reality of running a complex service business — the job flow, the dispatch bottlenecks, the gap between quoting and getting paid. We build systems that fit how your business actually works, without needing a brief on your industry to get started.

04

You Work Directly With the Developer

No account managers, no message-passing, no overseas teams. You deal directly with the person who designs and builds your software and websites — and who supports and expands them over time.

Software system architecture and design process
Custom software solutions for business operations
Business automation and workflow systems
What clients say

Real words from real projects

"He was efficient, high quality and the integration of the shop-front was perfect for my customers! … he's also handling my SEO which has been a game changer for my Google ratings! Highly recommend for someone who are cares about the success of your business"
Ruby Cain — Ruby Cakes Boutique · web design project
"Super smart custom-built system that allows clients to select: - one of our Electricians, Plumbers or Gasfitters, - a day and time of the day that suits, - and then lock it in with the one of our Tradesmen who is closest to their job location for that day/ time slot. … Highly recommend if you have your own business and want to automate any repetitive tasks and gain more clients. 👍"
Shawn Cain — Owner, Mr Walker Electrical & Plumbing · custom software project
Start a project

If your business runs on manual processes, there's a better way.

Tell us about your business and what you're trying to achieve. We'll scope the right system for your situation — no generic proposals.

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Get in touch

Let's discuss your project

We take on a selective number of projects at any one time to ensure every client gets the attention and quality of work their investment deserves. If you have a business problem that digital systems can solve, we'd like to hear about it.

Location Manly, Whangaparāoa, Auckland
Phone 027 326 4715
Email hello@razorsedgesystems.com
Response We respond to all enquiries within one business day
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No commitment required. We'll respond within one business day.