Web Design NZ | Professional Business Websites

Q: What ongoing support is available after launch?

We offer ongoing support and improvement after launch — content updates, technical changes, additional features, and expansions as your business grows. This is agreed as part of the project.

Selected work

Recent website projects

Website design across distinct business models — from premium local services to technology products — built around clear positioning, customer trust and meaningful action.

Ruby Cakes Boutique website by Razors Edge Systems — homepage showing a full-bleed hero photograph of a tiered wedding cake with floral decoration, site navigation and a gallery of celebration cakes below

Ruby Cakes Boutique website by Razors Edge Systems displayed across three mobile phone screens showing the homepage hero, bespoke wedding cakes navigation, and the founder's about section

Ruby Cakes Boutique wedding cake enquiry form by Razors Edge Systems with fields for event date, venue, guest count, preferred cake structure and a description of the customer's vision

Built

Custom website design Mobile-first presentation Portfolio gallery Wedding enquiry form Event details capture

Product Website · Fitness Technology · iOS & Android

GoodLift

A dedicated product website for GoodLift, a strength-training app available on iOS and Android. The site explains a technically detailed training system through a clear Plan, Record, Progress journey, shows the product in use, presents membership pricing, answers common questions and guides visitors directly to the App Store or Google Play.

View the live GoodLift website

GoodLift product website homepage promoting the iOS and Android strength training app

Responsive mobile view of the GoodLift strength training app website

GoodLift website explaining workout planning, recording and progression features

Built

Custom product website Mobile-first responsive design App Store and Google Play conversion Feature-led product storytelling Membership pricing Product screenshots FAQ and support content Privacy, terms and account deletion

Service Website · Personal Training & Online Coaching

Personal Training Website

A conversion-focused website for a specialist personal training and online coaching brand. The site presents coaching offers clearly, builds trust through credentials and transformation proof, and guides visitors toward enquiry and application pathways across desktop and mobile.

View the live personal training website

Personal training website homepage showing coaching positioning, call-to-action buttons and transformation-focused service messaging

Responsive mobile view of the personal training website

Personal training website section explaining coaching options, pricing and what is included with online coaching

Built

Custom service website Mobile-first responsive design Coaching offer structure Transformation proof Local SEO foundations Enquiry pathway Pricing and service pages Trust and credential positioning

"Richard built my website for my custom cake company and did an amazing job! He was efficient, high quality and the integration of the shop-front was perfect for my customers! The aftercare was great for updates and he's also handling my SEO which has been a game changer for my Google ratings! Highly recommend for someone who are cares about the success of your business"

Ruby Cain — Ruby Cakes Boutique

The approach

A website should do more than represent the business

The right website helps customers understand the service, trust the business, and take the next step — whether that's calling, enquiring, or booking. Every structural and design decision is made with that in mind.

What this means in practice

Built to support clearer enquiries Service pages and contact pathways structured around how customers make decisions — not how the business wants to present itself.
Fast, mobile-friendly and easy to use Most visitors arrive on a phone. Pages that load quickly and present clearly on mobile convert better and signal professionalism.
Sound technical SEO foundations Page structure, headings, metadata and site architecture set up for search visibility from day one — without depending on it as the only acquisition channel.
Designed to extend later Websites built here are structured to grow — into booking systems, payment processing, integrations and custom software — without a full rebuild.

The distinction that matters: most web agencies stop at the front end. Razors Edge Systems thinks about how your digital presence performs as a business system — how it connects to enquiry, booking and operations, and where it can create more leverage over time.

Types of business we work with

Trades & contractors Field service operators Professional services Fitness & health Consultants Local retail Service-based SMBs

What's included

What you get with every website project

A structured, professional website designed around your services and your customers.

Design & Structure

Purpose-built design

A clean, modern website designed around your services and the way your customers make decisions — not a template with your logo swapped in.

Mobile & Performance

Mobile-first build

Designed and tested for mobile devices first, where most of your customers will find you. Fast, easy to navigate, and clear on any screen size.

Search Visibility

Technical SEO foundations

Page structure, titles, meta descriptions, headings and site architecture set up correctly from the start — giving your site the best foundation for search visibility.

Enquiry Pathway

Clear enquiry and contact flow

A structured contact and enquiry path with a form that sends you email notifications — so you hear about every serious enquiry without relying on visitors to find your email.

Service Pages

Service and content pages

Clear, well-structured pages for each of your services — written and structured to help customers understand the offer and decide whether to get in touch.

Optional add-ons

Booking, payments & integrations

Online booking forms, payment links, Google Business integration, and CRM connections can be added where they add genuine value to your customer flow.

From a first website to connected systems

A website is a starting point, not a ceiling

Most businesses start with a professional website. The right foundation means you can add booking, payment, and custom software later — without starting over.

Foundation

Professional presence

A clean, fast, mobile-first website that presents your business clearly, builds credibility with new visitors, and makes it easy for the right customers to get in touch.

Mobile-optimised design
Service pages and contact flow
Technical SEO foundations
Enquiry form with email notification

Growth

Stronger conversion structure

A larger site with deeper service architecture, clearer customer journeys, and stronger enquiry pathways — designed for businesses actively investing in digital customer acquisition.

Expanded service pages
Location and audience targeting
Case study and proof sections
Structured FAQ and trust elements

Connected

Custom software & automation

A website connected to the systems that run the business — online booking, payment processing, CRM, job management, or operational automation. The same code base, extended.

Online booking and payment
Customer management integrations
Job and dispatch workflows
Automation and operational systems

This is the long-term direction of Razors Edge Systems: building the digital infrastructure that connects a business's customer-facing website to the systems that run its operations. A website project is the natural first step. Explore custom software and automation.

Why work with us

What sets this apart from a typical web agency

01

Work directly with the developer building your website

There is no account manager between you and the person doing the work. You deal directly with the developer who designs and builds your site — which means fewer misunderstandings, faster decisions, and a cleaner result.

02

Built for business outcomes, not aesthetics

Every decision — structure, layout, copy hierarchy, form placement — is made with customer conversion in mind. A website that looks good but doesn't generate enquiries is overhead, not an asset.

03

Full technical capability in-house

Design, development, integrations, and backend systems are all handled directly — not outsourced. If your website later needs a booking system, payment flow, or operational integration, that work can be done without switching suppliers.

04

Built to grow with the business

Websites are structured and coded to extend — more pages, new service areas, booking and payment systems, integrations — without requiring a full rebuild every time the business grows or changes direction.

Investment

Website pricing

Straightforward pricing based on scope — no hidden extras, no surprise invoices.

Starting point

From $1,500

Website projects begin from $1,500 for a tightly scoped engagement — typically a small business that needs a clean, professional digital presence quickly, with a focused set of pages and a clear brief.

Most complete projects

$2,000 – $5,000

Most complete small-business websites fall between $2,000 and $5,000, depending on scope, content and functionality. This range covers a full multi-page site with service pages, enquiry flow, SEO foundations and mobile-first design.

Scope determines price. A straightforward site for a single-service business costs less than a multi-service site with a booking system and multiple location pages. The best way to get an accurate figure is a short conversation about what you actually need.

Discuss your project

The process

How a website project works

A clear, predictable process from first conversation to launch.

01

Initial conversation

Tell us about your business, your customers, and what you need the website to do. We'll ask the right questions to understand the scope and whether we're a good fit.

02

Scope and proposal

We put together a clear, honest proposal — what will be built, what it will cost, and how long it will take. No vague estimates, no scope surprises.

03

Design and build

We design and build the site in stages, sharing progress for review. You give feedback; we refine. The process stays collaborative without becoming drawn out.

04

Launch and support

We handle the technical side of going live — hosting, DNS, final testing. After launch, ongoing support and improvements are available as your business grows.

Beyond the website

Need more than a website?

Some businesses need the website to do more — take prepaid bookings, route jobs to the right person, or connect to the systems that run the business. That's custom software, and it's built by the same developer.

Mr Walker · Multi-trade booking & dispatch

Prepaid booking that routes to the right tradesperson

A prepaid booking system for an Auckland electrical, plumbing and gas-fitting business — trade and arrival-window selection, geographic dispatch routing, automated confirmations and after-hours on-call alerts.

Golds Electrical · Prepaid booking

Bookings that flow straight into job management

A prepaid automated booking system for an Auckland electrical business — service address and photo capture, calendar availability, Stripe payment, and bookings routed directly into job-management software.

Explore custom software & business automation

Common questions

Web design FAQ

How long does a website project take?

Most small-business websites take four to eight weeks from briefing to launch, depending on how quickly content and feedback are exchanged. Larger or more complex sites take longer. We'll agree a realistic timeline during scoping.

What is included in a website project?

Design, development, mobile optimisation, technical SEO foundations, service pages, a contact or enquiry form with email notification, and a structured layout built around how customers make decisions. Optional additions include booking forms, payment links, and Google Business integration.

Can the website grow into bookings or payments later?

Yes. Websites built by Razors Edge Systems are structured so they can expand into online booking, payment processing, integrations and custom software as the business grows — without requiring a full rebuild.

Do you work with businesses outside Auckland?

Yes. The process is remote-first — we work with businesses throughout New Zealand. For Auckland clients, a local call or meeting is available where it's useful.

What ongoing support is available after launch?

Ongoing support and improvement after launch — content updates, technical changes, new features and system expansions — is available and agreed as part of the project. Systems are built to grow with the business.

Web design for
New Zealand businesses

Recent website projects