Based in Manly, Whangaparāoa, Auckland — serving Auckland and businesses across New Zealand

Custom software development
for Auckland businesses

Custom business software, web applications and workflow automation designed around the way your company actually operates — built to remove manual admin, connect your systems, and give your team capacity to grow. Built by a developer, not outsourced.

Discuss your system Call 027 326 4715
Custom Software Business Automation Web Applications Mobile Apps Integrations Stripe Payments
What we build

Software built around how your business actually works

Off-the-shelf tools force your business to bend around the software. Custom software does the opposite — it fits your process, removes the manual steps, and connects the parts of your operation that currently rely on spreadsheets, phone calls and re-keying data.

Custom Software Development

Custom software development

Bespoke business software built for your operation — booking and dispatch platforms, quoting tools, job tracking, scheduling, and the systems that run the core of your business.

  • Online booking and payment platforms
  • Job, dispatch and scheduling systems
  • Quoting, invoicing and reporting tools
Business & Workflow Automation

Business and workflow automation

Replacing repeated manual administration and duplicate data entry with automation that connects customer intake, payment, scheduling and operational workflows — so work moves through your business without someone pushing it along.

  • Workflow and process automation
  • System and API integrations
  • Automated confirmations and notifications
Operational Web Apps & Internal Tools

Operational web apps and internal tools

Internal business systems and dashboards your team actually uses — client portals, admin tools, and operational software that gives you visibility and control without juggling disconnected tools.

  • Client portals and customer management
  • Internal dashboards and admin tools
  • Reporting and operational visibility
Mobile & Web Application Development

Mobile and web application development

Cross-platform mobile and web applications built with Flutter and delivered to iOS and Android — user accounts and authentication, data tracking, subscriptions and in-app purchases, and the logic behind them. Real production apps, not prototypes.

  • iOS and Android apps (Flutter)
  • User accounts and authentication
  • Subscriptions and in-app purchases
When it's worth it

Problems custom software is suitable for

Custom software isn't right for every situation. It pays off when manual work is costing you capacity, or when the tools you've stitched together no longer fit how the business runs.

  • Repeated manual administration The same data is entered into several places, or the same task is done by hand every day — time that automation can give back.
  • Disconnected tools and duplicate data entry Spreadsheets that should be databases, and tools that don't talk to each other — so information has to be copied between them.
  • Bottlenecks between intake, payment and scheduling Customer enquiries, payment and job scheduling that depend on someone manually moving each job to the next step.
  • Growth limited by admin, not demand The business could take on more work, but the operational overhead of each job is the ceiling.

The goal is leverage. A well-built system connects customer intake, payment, scheduling and operational workflows so that the business runs with less manual effort per job — recovering admin time and increasing the capacity to grow without adding headcount.

Selected work

Real systems built for New Zealand businesses

Production software and automation built for real businesses — not concepts.

Multi-Trade Booking · Dispatch Logic · Jobsheet Integration

*Mr Walker

A prepaid automated booking system for an Auckland electrical, plumbing and gas-fitting business. The system captures customer interest through the company’s website and converts it into prepaid bookings that route directly into its job-management software, without manual handling. It understands the team’s current workload and the geographic location of each tradesperson, then places the job into the workflow of the most appropriate person. After-hours bookings apply the appropriate pricing and trigger an automated phone call to the relevant tradesperson on call.

*Mr Walker Trusted Auckland Trades booking page with heading 'Book a Tradie Visit Online', description of the fast-track paid path, and a list of what the service visit includes: call-out fee, initial labour time, on-site diagnosis and minor work where possible
*Mr Walker booking form showing appointment date and preferred arrival window fields, an after-hours booking option with a June 2026 calendar, and customer details fields for name, phone and email
Stripe secure checkout showing a *Mr Walker tradie visit — plumbing — priced at NZ$275.94 including GST, with card and Klarna payment options
Built
Prepaid tradie booking Trade & service selection Geographic dispatch routing After-hours on-call alerts Automated confirmations Stripe checkout
Prepaid Booking · Live Availability · Job-Management Integration

Golds Electrical

A prepaid automated booking system custom-built for an Auckland electrical business in Whangaparāoa. The system captures customer interest through the company’s website and converts it into prepaid bookings that route directly into its job-management software, without manual handling. The booking process makes it easier for customers to pay while significantly reducing the administration required for each job.

Golds Electrical online booking page with heading 'Book and Pay for a Golds Electrical Visit', trust badges for tidy workmanship and secure payment, and a list of what the prepaid visit includes
Golds Electrical booking form showing service address fields, optional photo upload for the issue or work area, and a calendar for June 2026 showing appointment date selection
Golds Electrical booking form showing issue description field, priority option, $195 prepaid visit price including up to 90 minutes of electrician time, and a Continue to Secure Payment button
Built
Prepaid booking flow Service address capture Photo upload Calendar availability Stripe secure payment Job-management integration
Mobile App · iOS & Android · Flutter

GoodLift

GoodLift is a strength-training app, built in conjunction with internationally competitive lifters, that helps users plan workouts, record their training, review workout history and receive progression recommendations based on their logged training. It is available on both iOS and Android and built with Flutter.

Built
iOS & Android (Flutter) Workout planning Reusable workout templates Exercise, set, weight, rep & RIR tracking Workout & training history Progression recommendations Accounts & authentication Subscriptions & in-app purchases
GoodLift workout planner showing structured exercises, sets and training targets
Plan structured workouts
GoodLift workout entry screen showing weight, repetitions and RIR tracking
Record every working set
GoodLift training insights screen showing progress charts and workout analysis
Review training insights
What a client said

*Mr Walker Electrical & Plumbing

"We are really excited to have worked with a local Coastie Richard in Manly - to launch our online ‘Book & Pay’ feature via our website! Super smart custom-built system that allows clients to select: * one of our Electricians, Plumbers or Gasfitters, * a day and time of the day that suits, * and then lock it in with the one of our Tradesmen who is closest to their job location for that day/ time slot. They get automatic communication confirmation via email along with one of our great Tradies when you need. They can even use this for Emergency Afterhours jobs where our on-call Tradie will get a wake up call on his cell! … Highly recommend if you have your own business and want to automate any repetitive tasks and gain more clients. 👍"
Shawn Cain — Owner, *Mr Walker Electrical & Plumbing
How we work

How a software project works

A clear, predictable process from first conversation to a working system.

01

Understand the problem

We start with the operational problem, not the software. What is taking time, where work gets stuck, and what a good outcome looks like for the business.

02

Scope and proposal

A clear, honest proposal — what will be built, what it will do, and how it will be delivered. Projects are scoped and quoted individually.

03

Design and build

We build in stages, sharing progress for review. You work directly with the developer writing the code, so decisions are quick and nothing is lost in translation.

04

Launch and ongoing support

We handle going live, then support, improve and expand the system as the business grows. Software should evolve with the business, not be rebuilt every year.

Investment

Custom software pricing

Custom software projects are scoped and quoted individually. The right system depends entirely on the problem you're solving, so a fixed price list wouldn't be honest. We're happy to take on both smaller, focused tools and larger operational systems — and the best way to get an accurate figure is a short conversation about what you need. Many systems are supported and expanded over time once the initial build is live.

Discuss your system
Common questions

Custom software FAQ

What kind of custom software do you build?

Custom business software, web applications, mobile apps and workflow automation — booking and dispatch platforms, quoting and job-management tools, client portals, internal dashboards, and integrations that connect the tools a business already uses. Each system is scoped around how the business actually operates.

Do you work with businesses outside Auckland?

Yes. We're based in Manly, Whangaparāoa, Auckland and work with businesses across New Zealand. Software and automation projects are delivered remotely, with local meetings available for Auckland clients where useful.

How much does custom software cost?

Custom software projects are scoped and quoted individually, because the right system depends entirely on what the business needs. We're happy to take on both smaller, focused tools and larger operational systems. The best way to get an accurate figure is a short conversation about the problem you're solving.

Can you build mobile apps for iOS and Android?

Yes. We build cross-platform mobile applications with Flutter, delivered to both iOS and Android, including user accounts and authentication, data tracking, subscriptions and in-app purchases. GoodLift is a real production app we've built and shipped on both platforms.

Can I call you to talk it through first?

Yes. Call or text 027 326 4715 — you'll reach the developer directly. No call centre, no account manager.

Start the conversation

Discuss your custom software project

Tell us about your business and the problem you're trying to solve. We'll respond within one business day with a considered reply — not a generic proposal.

Phone 027 326 4715
Email hello@razorsedgesystems.com
Location Manly, Whangaparāoa, Auckland
Response Within one business day

Custom software enquiry

No commitment required. We respond within one business day.