Services

Four service disciplines. Every one focused on producing measurable business outcomes — more revenue, lower costs, better operations.

Lane A

Revenue-Generating Websites

A professional website is the foundation of digital customer acquisition for most businesses. We build fast, mobile-optimised, SEO-structured websites designed specifically to generate qualified enquiries and convert visitors into customers.

This isn't about aesthetics. Every structural and design decision is made with conversion and search visibility in mind — because a website that doesn't generate leads isn't an asset, it's overhead.

What's included

  • Modern, mobile-first design built around your services
  • Search engine optimised page structure and technical SEO
  • Service pages, conversion-focused layout and clear calls to action
  • Lead generation forms with email notification or CRM integration
  • Fast loading and optimised for Core Web Vitals
  • Optional: booking forms, payment links, Google Business integration
Typical investment
$2,000 – $5,000
Start a website project
Professional website design and development for New Zealand businesses
Web application interface design and development

Ideal for: Electricians, plumbers, builders, HVAC contractors, fitness businesses, consultants, service providers, and any small-to-medium business actively looking to improve their digital presence and lead generation in New Zealand and Auckland.

Custom ecommerce system design and development
Lane B

Custom Ecommerce Systems

For businesses with a defined product catalogue, a custom-built ecommerce system consistently outperforms generic platforms in speed, brand control, and conversion rate. We build bespoke storefronts on modern infrastructure that you actually own and control.

You manage your business. We handle the technical maintenance, product updates, and ongoing platform improvements — so the system evolves as you grow.

Technology stack

Custom storefront Supabase / Firebase backend Stripe Payments Edge infrastructure PostgreSQL

What you get

  • Custom-designed storefront aligned to your brand
  • Simple, fast checkout with Stripe integration
  • Product catalogue management and updates
  • Mobile-optimised and performance-tuned
  • Ongoing support and system improvements
Typical investment
$3,000 – $8,000 + monthly support from $100
Discuss your ecommerce project

Ideal for: Boutique bakeries, specialty food brands, craft product businesses, niche direct-to-consumer brands, and any product business with a focused catalogue (typically under 100 products) where brand presentation and checkout quality matters.

Lane C — Our highest-leverage service

Operational Software Systems

Custom software built to automate the core operations of your business. This is where relatively modest technical investment produces the largest measurable impact — reducing administrative workload, improving scheduling efficiency, and increasing revenue capacity without increasing headcount.

Custom operational software systems for business automation
Business automation and workflow management systems

Systems we build

  • Online booking platforms with payment processing
  • Service dispatch and job management systems
  • Quoting, invoicing and workflow automation tools
  • Client portals and communication platforms
  • Internal dashboards and reporting systems
  • Scheduling and resource management applications
  • CRM and customer management systems
  • Integration and automation between existing tools

Business Automation & Integrations

Many businesses run on a collection of disconnected tools — manual data entry between systems, spreadsheets that should be databases, email chains that should be automated workflows. We design and build the integrations and automation that connect your tools and eliminate the manual work that slows your team down.

Technology stack

Custom web interfaces Supabase backend PostgreSQL database Stripe payments Cloud hosting & APIs REST & webhook integrations

Example: A trades company booking and dispatch system might include online booking with payment, job management integration, automated dispatch recommendations, vehicle tracking integration, and a customer booking interface — replacing a combination of phone calls, spreadsheets, and manual scheduling.

Typical investment
$10,000 – $40,000+
Ongoing improvement and support contracts typically follow initial build
Discuss your system
Lane D

Large Ecommerce Platforms

For established retailers with large catalogues, active inventory, and multi-channel operations, Shopify provides the infrastructure scale that custom builds cannot practically match. We build high-quality Shopify storefronts engineered for performance, brand quality, and operational simplicity.

What's included

  • Custom Shopify theme development (not template editing)
  • Large product catalogue structure and management
  • Shopify Payments and PayPal integration
  • In-store POS and online channel alignment
  • Third-party app selection and integration
  • Inventory management workflow setup
Typical investment
$5,000 – $12,000+
Discuss your platform

Ideal for: Specialty retail stores, supply companies, businesses with hundreds or thousands of products, and retailers needing to unify physical and online store operations on a platform built for scale.

Why Shopify for large catalogues?

  • Purpose-built inventory management infrastructure
  • Proven checkout reliability at scale
  • Extensive app ecosystem for retail operations
  • Native multi-channel (POS + online) support
  • Lower ongoing hosting and infrastructure cost
Ready to start?

Not sure which service fits your situation?

Tell us about your business and what you're trying to solve. We'll help you scope the right approach.

Talk to us About Razors Edge Systems